Have you evaluated your marketing strategies for social media in 2019? If not, you are not alone. The fact is that 2018 was a hectic year, especially with all the issues swirling around Facebook. Regardless, some brands took bold steps, launching socially conscious and sometimes controversial campaigns.
Regardless, it is time to update your strategies for social media, incorporating the latest trends. In this article, we are reviewing the top trends and shifts based on our internal data and insights.
1. Increase Audio and Video Content — Generally speaking, online users are spending dramatically more time watching videos and listening to podcasts than engaging with written content. Of course, this trend is impacting different industries and markets at different levels. Nevertheless, audio and video are dominating social media.
2. Begin Marketing in the Now — Facebook, YouTube, and other platforms are rewarding brands that live-stream with increased organic reach. The big trend marketers have known about for years is being seen as authentic. Live video is a way to highlight the people behind your brand, becoming more authentic and personal.
3. Become Responsive — Consumers and potential customers have an expectation that they can reach out to brand on social media. As a result, they will go visit a social channel to ask questions before a website or dialing a phone number. It is critical to check your Facebook Inbox and Twitter Direct Messages regularly and respond in a timely manner.
4. Evaluate Your Data — Facebook, Twitter, YouTube, and other social platforms are providing a treasure trove of data to measure your impact and success. Take the time to look closely and analyze your data. You will discover which posts attract the most views and engagement, new followers, and website visitors.
Strategies for social media in 2019 must line up with your overall marketing strategy and also be measured against your overall business performance. That said, effective utilizing social media is necessary for long-term success and attracting new customers.
What haven’t we covered yet that is important to you? If you would like more strategies for social media in 2019, or to discuss a related topic, please contact us.